About Us | CrankForge

Our Mission

ENGINEERING EXCELLENCE

CrankForge was born from a simple belief: the gear you rely on should be as dedicated to the ride as you are. We started in a small workshop with big ambitions—to create products that don't just work, but work exceptionally.

Every product that leaves our forge carries the weight of countless hours of design, testing, and refinement. We don't cut corners because we know what's at stake when you're pushing limits on the trail.

Our mission is clear: engineer products that riders and builders can trust without question, backed by the kind of quality that speaks for itself.

What Drives Us

OUR VALUES

The principles that guide every decision we make.

Innovation

We push boundaries and challenge conventions. If there's a better way to solve a problem, we'll find it—or invent it.

Uncompromising Quality

Every component, every weld, every finish—we obsess over the details because we know they make the difference.

Community First

We're riders, builders, and creators ourselves. We listen to our community and build what we'd want to use.

Built to Last

Sustainability isn't just a buzzword—it's building products that won't end up in a landfill. Quality that endures.

Our Process

FROM CONCEPT TO TRAIL

Every product goes through a rigorous journey before it earns the CrankForge name.

Step 01

Ideation & Research

Every project starts with a problem worth solving. We research, sketch, and explore possibilities until we find an approach that excites us.

Step 02

Design & Engineering

Ideas become detailed designs. We use precision CAD modeling and engineering analysis to refine every dimension and material choice.

Step 03

Prototyping & Testing

Prototypes hit the workshop and then the trail. We test in real conditions, gather feedback, and iterate until performance exceeds expectations.

Step 04

Production & Delivery

Approved designs go into production with strict quality control at every stage. The result: products we're proud to put our name on.

THE FORGE STORY